Newport Beach, CA – Pelagic, a pioneer in the fishing apparel industry for 16 years and counting, has officially opened the doors on their first flagship store. Located at their corporate headquarters in the heart of Orange County, California, this unique retail atmosphere invites fishermen and ocean lovers worldwide the opportunity to shop from the brand’s entire catalog of products in an immersive, fishing-themed environment; something patrons cannot do anywhere else on the planet.
While shoppers can browse the endless options for clothing and accessories, Pelagic encourages its guests to stay for the experience and immerse themselves into the core lifestyle behind the brand. Lifelike fish mounts of trophy saltwater gamefish and hand-painted fish murals along the walls enhance the ocean-inspired shopping experience.
The atrium entrance features 1,000-pound giant marlin and tuna mounts where you can take your photo at the official weigh station; and make sure to kick-back at one of the two island-style palapa bars.
“As the face of the retail landscape continues to change each year, we wanted to provide the public with a unique and immersive shopping experience that will get people excited about fishing and the ocean environment,” said Pelagic’s President and Founder, Ron Kawaja. “Whether you live here in California or are in town on vacation, we welcome you to join us and experience everything that Pelagic has to offer… Come for the clothing and gear you love. Stay for the experience.”
